Visual Merchandising, Styling & Promotion – BA (HONS)
JACOB MURLEY
‘Universal Music UK — U Music Autumn Poster Design’
Progressed from
University of Hertfordshire — Foundation Degree Graphic Design
Statement
This project is in response to the D&AD New Blood Awards Universal Music UK for their annual autumn staff event. At this event, staff attend a well-known London music venue to enjoy live music from various surprise artists on their roster. The task was to create a main poster for the event, along with further campaign assets such as a teaser trailer, invitations and in-venue banner artwork. This work has drawn inspiration from artists and the British Punk movement, which is making a resurgence in modern pop culture today.
Destination
Seeking Full-time Employment
Portfolio Link: https://jakemurley.myportfolio.com
Betheny Stevenson
D&AD New Blood Awards — ‘Twist for Summer’
Progressed from
Hertford Regional College – Higher National Diploma in Photography
Statement
This project aims to bring the iconic #Twister ice cream back into our freezers for Summer 2024. Through bold colours and eye-catching visuals, this piece appeals to all generations and broadcasts the new proposition for Twister that ushers the young and the young-at-heart, towards the celebrated ice cream we all know and love. The temperature is expected to rise! It’s best to grab yourself a Twister ice cream before it melts!
Destination
Seeking Full-time Employment
Portfolio Link: https://bethanystevenson.myportfolio.com/
ELLA HARRISON & ALICE NELSON
‘Step into Summer’
Progressed from
University of Hertfordshire — Foundation Degree Visual Merchandising
Statement
This project is in response to the British Display Society Centre of Excellence, Student Competition 2024. The window display is for the company Matches Fashion, focusing on the brand Yves Saint Laurent. The concept, which features a white theme for a spring/summer 2024 campaign, is also designed to be positioned in a pop-up area inside Liberty London. The campaign focuses on sustainability, using only upcycled props and paper to create the window display. To promote the theme, a pop-up shop and social media campaign has been created, including promotional videos in addition to Instagram posts and website mock-ups.
Elle Harrison Destination
Signet Jewelers — Visual Merchandising Coordinator
Instagram Link: https://www.instagram.com/ellxsdesigns.art/?hl=en
Alice Nelson Destination
Seeking Full-time Employment
Portfolio Link: https://aliceknelson.myportfolio.com/
LUCY CHAMBERLAIN
‘Waste Not Want Not — Superdry Campaign’
Progressed from
Hertford Regional College — Higher National Diploma in Photography
Statement
This project was set by KGK Genix Creative Design Agency as part of their Student Industry Competition to create a window display designed for Superdry, to draw attention to their focus on sustainability, within their organic cotton denim range. The message behind the campaign is: ‘Waste Not Want Not’, which raises awareness and encourages people to buy sustainably made clothing and therefore reduce waste. A zine has also been created, to provide more information on what Superdry’s sustainable practices are.
All photographs/assets for this project were directed, styled, and photographed by the designer.
‘Waste Not Want Not’ Superdry Zine Link: https://heyzine.com/flip-book/226af4e470.html#page/16
Destination
KGK Genix Creative Design Agency — Work Placement
Instagram Link: https://www.instagram.com/lucycvisuals/
Tamsin Shattock
‘Personal Stories — Superdry Campaign’
Progressed from
Full-time Employment — The Media People Marketing Agency
Statement
This project was set by KGK Genix Creative Design Agency as part of their Student Industry Competition, to create an omnichannel solution to Superdry’s organic cotton clothing range, touching on their sustainability ethos. The campaign works fluidly across the window, in-store and online. The main focus is on Superdry’s work with cotton farmers and highlights the story of Tanki Bai Kutriya, a farmer taking part in the 3-year programme to convert to organic farming practices, with the brand. Clothing featured within the window display is from Superdry’s menswear and womenswear organic cotton lines.
Destination
KGK Genix Creative Design Agency — Junior Project Manager
Instagram Link
https://www.instagram.com/tamsinshattock_design/?hl=en
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