FOUNDATION DEGREE
GEORGIE IRONS-MCDONALD — FdA Graphic Design
‘The Lost Forest Tarot’
Progressed from
Hertford Regional College — UAL Level 3 & 4 Foundation Diploma in Art & Design
Statement
The inspiration for this project is a dark nature Major Arcana Tarot deck. The display features a booklet guide with the meanings of the Tarot cards and a matte finish box to hold them. Each Tarot card was carefully illustrated with pen and paper and then brought to life, printed on smooth card with a gold edge finish, ready to be used for a reading. The design is inspired by the weird and wonderful wildlife we are blessed to coexist with, and the inevitable cycle of growth and decay.
Destination
Apprenticeship — Tattoo Artist
Portfolio
IZZY GOYMER — FdA Visual Merchandising
‘Whispers in the Library’’
Progressed from
Hertford Regional College — UAL Level 3 Extended Diploma in Art & Design
Statement
This project is based around a new fashion collection for online retailer Nasty Gal. This academic inspired collection combines traditional university preppy style, with chic, trendy fashion. ‘Whispers in the Library’ uses neutral colour palettes, to bring a fresh new edit to Nasty Gal for Spring/Summer 2022. Nasty Gal is an online retailer, therefore this pop-up display allows customers to explore the collection by looking and feeling the items before purchase, increasing Nasty Gal’s sales. To promote this collection and pop-up display, a lookbook has been designed to show the pieces styled.
This project is in no way affiliated with Nasty Gal.
Destination
Full-time employment — Visual Merchandiser Marks & Spencer
Portfolio
GRACE MELTON — FdA Graphic Design
‘The Good Stuff’
Progressed from
Hertford Regional College — UAL Level 3 Extended Diploma in Art & Design
Statement
This project is based around a music zine named ‘The Good Stuff’. Its purpose is to promote underground music artists, old and new. It aims to bring back the love for zines and attract more people to listen and be inspired by ‘good’ music. It covers emotional and raw experiences such as toxic masculinity and its responsibility for the staggering number of male suicides in the UK, as well as views on social anxiety and shyness. The zine features user interaction with a QR code that takes you to a Spotify playlist of the music featured. To promote the zine, a poster, animation, and stickers have been made.
Destination
Freelance — Illustrator and Graphic Designer
Portfolio
SARAH HUBBARD — FdA Visual Merchandising
‘Earthly Essence’
Progressed from
Freelance — Dance/Yoga Instructor and Choreographer
Statement
Earthly Essence is a window design and platinum space that has been created for the department store Liberty. Earthly Essence is a sustainable interiors collection for home fragrance diffusers. Inspired by bohemian summers, the window design creates an environment with the use of home fragrance to create a sense of wellbeing and an ambiance of bringing the outside in. The platinum space has been designed with a bespoke floral installation for a vintage bohemian feel. The design compliments Liberty’s identity with its background in arts, culture, and an offering of luxury, eclectic yet contemporary brands.
Destination
Full-time employment — Visual Merchandiser John Lewis
KLOE PIPER — FdA Graphic Design
‘Matron’
Progressed from
Newcastle-Under-Lyme College — AS Levels in Graphic Design, Media Studies and Art
Statement
This project is a physical and digital campaign to help provide information about different forms of spiking and how to keep safe in a bar. With the recent influx of reports of drink spiking and needle spiking, which is especially popular in student hotspots, it was understandable that a lot of people are concerned about going out to places and feeling safe. ‘Matron’ was created to help inform students and club goers about spiking and how to tell if they have been spiked and what to do if they think they have been spiked.
Destination
Staffordshire University — BA (Hons) Illustration
Portfolio
JAKE FELSTEAD — FdA Three-dimensional Design
‘Eco Home’
Progressed from
Hertford Regional College — UAL Level 3 Extended Diploma in 3D Design
Statement
This project is a design for a sustainable, long-lasting, and environmentally friendly home. The need to move towards sustainable housing is vital and the Eco Home highlights how buildings can be eco-friendly by adopting sustainable materials and using energy-saving principles.
Destination
University of Hertfordshire — BA (Hons) Interior Architecture and Design
Portfolio
NIDA MAJAUSKAITE — FdA Graphic Design
‘Dripion Streetwear’
Progressed from
Hertford Regional College — UAL Level 3 Extended Diploma in Art & Design
Statement
This project is based around a streetwear clothing collection designed for stunt riders. Using the slogan ‘Your Only Limit is Your Mind’ the goal is to motivate riders to take some risks. The designs also showcase ‘555’ which is a spiritual number that symbolises taking charge of your life. A range of Dripion products have been designed such as a bike helmet, trainers, t-shirts and shades all of which, reflect the control we have over our mind and promote the idea that nothing is impossible.
Destination
University of Hertfordshire — BA (Hons) Graphic Design
Portfolio
LUCY MARIE-LYNDA DEDMAN — FdA Visual Merchandising
‘Versace at H&M Home’
Progressed from
Hertford Regional College — UAL Level 3 Extended Diploma in 3D Design
Statement
This project is a homeware collection collaboration with H&M and Versace, bringing lavishness and comfort at an affordable price. This collection embraces fine fabrics that include famous Greek patterns with a touch of gold and elements such as, glassware, china, and soft furnishings. To promote this campaign, hand-crafted cotton fabric examples were made as well as merchandising with a luxury aesthetic.
This project is in no way affiliated with H&M or Versace.
Destination
National Design Academy — BA (Hons) Interior Design
Portfolio
ERIN RUMENS — FdA Visual Merchandising
‘The Met at Harrods’’
Progressed from
Harlow College — UAL Level 3 Extended Diploma in Art & Design
Statement
This project is a fashion-based installation designed for Harrods, inspired by the Met Gala and its 2018 theme of Heavenly Bodies: Fashion and the Catholic Imagination. This theme explores religious iconography and the influence of fashion throughout history. Using key components of the Catholic Church a stained-glass window inspired by ‘best dressed’ Blake Lively and her Met dress was composed. The aim is to bring this element of American opulence and theatrics to London’s fashion scene.
This project is in no way affiliated with Harrods or the Met Gala.
Destination
Seeking full-time employment — Visual Merchandising sector
Portfolio
TYRESE TAY-AGBOZO — FdA Graphic Design
‘Tireur d’elite’’
Progressed from
Northfleet Technology College — Pearson BTEC Level 3 National Foundation Diploma in Business
Statement
This project is based around the design and marketing of caps influenced by the 90s and 80s Hip-Hop era. Aimed and getting people to express themselves through clothing the promotional material; campaign posters, videos, website and physical caps celebrate the style of this era.
Destination
University of Hertfordshire — BA (Hons) Graphic Design
Portfolio
FRANCESCA CHARALAMBOUS — FdA Visual Merchandising
‘Festival Fever’
Progressed from
Capel Manor College — Pearson BTEC Level 3 Extended Diploma in Animal Management
Statement
This project is based around women’s festival wear for Pretty Little Thing. It’s aimed at women aged 16–25 who take an interest in fashion and festivals. This project is inspired by Spring/Summer 2022 trends and colour themes. With the negative impact of the Covid-19 pandemic, festivals were put on hold for 2 years, making 2022 the year for their revival. This makes the festival wear clothing market bigger than ever. This ‘Festival Fever’ campaign has been promoted on social media and online via the Pretty Little Thing website.
This project is in no way affiliated with PrettyLittleThing.
Destination
Seeking full-time employment — Visual Merchandising sector
Portfolio
AIDAN TAYLOR-BARTON — FdA Three-dimensional Design
‘Xol, Will of the Thousands’
Progressed from
Hertford Regional College — UAL Level 3 Extended Diploma in 3D Design
Statement
This project was to create a model based on Xol, Will of the Thousands, one of the five Worm Gods from the action MMO game Destiny 2. This model was a challenge to create, standing at 1.5 metres in height. Selecting and testing materials to create the necessary details was a key part of the process, the model is finished with green LED lighting.
Destination
Seeking full-time employment — Film and Television sector
Portfolio
CHANIYA-ROSE ONOLAJA — FdA Graphic Design
‘Wing Me’
Progressed from
Westminster Kingsway College — A-levels in English Literature, Psychology and Sociology
Statement
Since the pandemic, the rise of independent food stalls/markets has become a popular business venture. This project explores the techniques of sensory marketing and its use within the hospitality industry, to attract and entice customers by providing an experience that appeals to all the senses and encourages them to make a purchase. This final composition includes branding, promotional materials and packaging design. It incorporates sensory marketing in the form of touch, taste and smell to construct a unique stall that catches the customers attention.
Destination
University of Hertfordshire — BA (Hons) Graphic Design Advertising and Branding
Portfolio
