FOUNDATION DEGREE — Visual Merchandising


‘HEARTS ShopBox’

Progressed from

Hertford Regional College — UAL Foundation Diploma in Art & Design — Level 3 & 4


This project is a live brief to brand and redesign the Creative & Enterprise shop space within Hertford Regional College. The client required new branding, with a shop layout and exterior ‘to-go’ branding, which would all combine to develop a professional space for creative students and professionals to sell their work in Hertfordshire. Planning, negotiating and understanding the audience has been key throughout the design process and in bringing the brand HEARTS ShopBox and POPShop together. The shop will be relocated in the front entrance of the David Gentleman Gallery.


Full-time employment — F Hinds the Jewellers, Visual Merchandiser


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