FOUNDATION DEGREE — Visual Merchandising
‘RHS Chelsea Flower Show X Floral Street’
Hertford Regional College — UAL Level 3 Extended Diploma in Art & Design (Visual Merchandising)
This project explores the connection between the RHS Chelsea Flower Show and fragrance brand Floral Street. Artists Ignacio Canales Aracil and Jessica Allen, combined with the heritage of Floral Street, heavily inspire this visual merchandising scheme. What starts as a concept using tea-stained paper and pressed flowers soon turns into a complete promotional tool, using elements such as; a window display promoting the Floral Street Bohemian Gift Set, a Wonderland Peony showcase to be displayed in their Flagship store, a Discovery Set point of sale display, a Floral Street Pop-up shop displayed at the Chelsea Flower Show and an online promotional banner for the Floral Street website.